FOR WD-40, WE PRODUCED THREE COMMERCIALS FOR A EUROPE-WIDE CAMPAIGN, SHOT ON LOCATION OVER THE COURSE OF TWO DAYS WITH A STRONG CAST TO CREATE AUTHENTIC, RELATABLE MOMENTS. BUILT AROUND THE PRODUCT'S ICONIC SPRAY SOUND, THE FILMS TRIGGER NOSTALGIC FLASHBACKS TO CHILDHOOD WHILE SHOWCASING THE MANY EVERYDAY SITUATIONS WHERE WD-40 MAKES A DIFFERENCE AROUND THE HOME. THE RESULT IS A CAMPAIGN THAT COMBINES CINEMATIC LIVE ACTION, SUBTLE HUMOR, AND EMOTION-DRIVEN STORYTELLING TO REMIND AUDIENCES THAT WD-40 HAS BEEN A TRUSTED HOUSEHOLD COMPANION FOR GENERATIONS.